Custom Business Systems for MENA

Your business is unique.Your software should be too.

We turn manual processes, scattered tools, and disconnected workflows into software designed around your real business. Not around what a template assumes.

Show Me What You Could Build Explore Our Work
Training Portal
Sales Fundamentals82%

14 lessons

Leadership Track46%

9 lessons

Compliance 2026100%

6 lessons

Teams we currently work with

What we build

The Problem We Solve

Your business is more complex than your tools.

Spreadsheets that became unwieldy. WhatsApp threads carrying business decisions. Five different platforms that don't talk to each other. Manual steps that cost hours every week and break when someone is out of office.

This is not a technology problem. It is a business problem. And the solution is not more tools. It is one system designed around the way you actually work.

See what we build

  • Scattered across tools

    Five different platforms that don't talk to each other. Data lives in spreadsheets, email threads, and WhatsApp. Nothing connects.

  • Built on manual steps

    Processes that depend on people remembering, copying, and forwarding. One missed step and something breaks.

  • WhatsApp carries the business

    Decisions, approvals and client commitments live in chat threads. Nothing is searchable, and nothing survives someone leaving.

  • Tools that don't fit

    Generic software built for the average business. You have spent years adapting your team to the tool, when it should be the other way around.

What We Build

Four categories. One goal: systems that work for your business.

Every system is scoped, designed, and built around the way your team works, not around what a template assumes.

  • Business Systems

    Custom platforms built around your company's actual operations. CRMs, management systems, and workflow platforms designed for how your team works, not for how a template assumes you work.

    NexCRM, ScopeGuard, WaraQQa

  • Client and Partner Portals

    Private digital spaces that make it easier to manage relationships, projects, documents, and requests. Give clients clarity without the constant back-and-forth.

    Swimaholic DXB, Orbis Hub, HAMG Academy

  • Internal Tools and Dashboards

    Tools that give your team real visibility over operations, data, and decisions. Built for the people using them daily, not for IT to manage.

    Troya 360, margin tracking, attendance reporting

  • Automation and Intelligent Features

    Automation and AI-powered capabilities added where they create genuine business value. Not as a selling point, but as a real improvement to how your team works.

    Document generation, follow-ups, verification

Selected Work

Eight systems. Real problems. Real screens.

Each one started with a specific operational problem someone was losing hours to. Status labels are accurate: live means in daily use, working prototype means the full flow runs but is not in production yet, and in build means not shipped yet.

troya-360-dashboard / overview
Troya 360 overview: KPI cards with sparklines and a daily reach chart compared with the previous periodTroya 360 weekly action list, each action showing the numbers behind it and a suggested next step
Agency / AnalyticsLive

Troya 360

An agency sees every client account in one place, and what to do about each one.

The problem

A marketing agency ran a dozen client accounts out of platform exports. Every month meant downloading Meta reports and spreadsheets, rebuilding the same comparisons by hand, and still not being able to say which accounts were slipping or what to do about them this week.

What we built

A performance dashboard for the whole portfolio. Exports go in once, are validated centrally, and are reused everywhere: agency health, per-account detail, month-over-month, content and paid analysis, and client-ready reports.

Key workflows

  • Drop in Meta exports or any Excel and CSV, recognised by column name in English or Arabic
  • A weekly ranked action list per account, each with the numbers behind it and a suggested next step
  • Pacing against monthly targets, so you know mid-month whether you will land them
  • Client reports exported as PDF, PowerPoint, Excel, CSV or PNG

Result

The dashboard refuses to flatter the data. A metric a platform never supplied is named as missing rather than drawn as zero, posts without a reach value are left out of rankings instead of counted as nothing, and a logged event next to a spike is offered as possible context, never as proven cause.

Ask about this build
The Swimaholic Ultra shop on a phone, showing swim gear priced in AED
Booking a 20-minute Swimaholic trial for AED 95 on a phone, with the coach who teaches that age shown underneath

20-minute trial, AED 95

Booked and paid online

Four portals, one system

Parent, coach, office, owner

Swim Academy / PlatformLive

Swimaholic DXB

A whole academy off spreadsheets and group chats, onto one system.

The problem

A Dubai swimming academy ran on Excel and WhatsApp. Coach timetables, attendance and the client list lived in separate spreadsheets; parents asked for updates in chat; nobody could see in one place who was booked, who turned up, what had been paid, or whether a coach had capacity next week.

What we built

One platform for the whole academy: a public website that brings families in, an online shop, and four portals on the same system for parents, coaches, the office and the owner. It runs on the client's own AWS account.

Key workflows

  • A six-question quiz matches a family to a coach and books a paid trial
  • Four roles, one system: parent, coach, office and owner each see their own view
  • Coach location is recorded only at lesson start and end, and a mismatch is a flag, not a penalty
  • 23 community pages for local search, plus a shop with real orders and online payment

Result

WhatsApp drops back to being the messaging layer and the platform holds the truth: who is booked, who attended, what was paid, and what the owner sees at the end of the month.

Visit Swimaholic DXB
Orbis Hub request tracking: payment summary and five-stage progress, from request submitted to with the authority
Orbis Hub business dashboard showing five actions that need attention for a demo company in Dubai

5 actions need attention

Ranked by urgency

With the authority

Stage 4 of 5, tracked live

Business Services / Mobile AppWorking prototype

Orbis Hub

A UAE service firm's clients request, pay and track everything from one app.

The problem

PRO, tax and corporate service firms still run on calls, email and WhatsApp. Clients phone to ask "any update?", trade licences and MOAs arrive by email in every format, renewals depend on someone remembering, and the team answers the same status question all day.

What we built

A white-label business services app for the UAE, one codebase for iOS and Android. Each provider launches it under its own name, colours, services, prices and request numbering.

Key workflows

  • Five-step request wizard, pre-filled from the saved company profile
  • Every request tracked through five stages, from documents review to the authority
  • Company document vault that watches expiry dates
  • Action centre and compliance calendar ranking what needs doing first

Result

Clients follow their own requests instead of chasing them. The full client journey works end to end today; payment is simulated and data stays on the device until the production phase adds a secure backend.

Book an Orbis Hub demo
nexcrm.orbisstudio.live / pipeline
NexCRM
Dashboard
Pipeline
Contacts
Follow-ups

Pipeline

New Lead

Farouk Industries

$24,500

Gulf Contracting

$18,000

Proposal Sent

Nour Clinic Chain

$52,000

Won

HAMG Group

$87,000

Sales / CRMLive demo

NexCRM

A sales pipeline that matches how MENA teams actually sell.

The problem

Most CRMs are built for Western sales teams. MENA businesses sell differently: WhatsApp-first, relationship-driven, and rarely in one single industry. Teams end up logging deals twice, once in the CRM for the record and once in a chat thread where the real conversation happens.

What we built

An industry-configurable CRM with a Kanban pipeline, WhatsApp follow-ups, and a single config file that switches the entire application between five industries.

Key workflows

  • Drag-and-drop pipeline with stage-level deal values
  • WhatsApp follow-ups launched from the contact record
  • One config file reskins the app per industry
  • Contacts, follow-ups and dashboard in one place

Result

One system covers five industries without a rebuild, and follow-ups happen on the channel clients already answer.

Open live demo
hamg-academy.vercel.app / en and ar
HAMG Academy home page in English, reading left to rightEN
The same HAMG Academy home page in Arabic, mirrored to right to leftAR
Education / Website and PortalLive

HAMG Academy

A bilingual public academy, and the system that runs every workshop behind it.

The problem

An academy teaching law, finance and business across the UAE had no public face and no system. Workshops were filled by hand, certificates were printed and signed one by one, and when someone lost theirs it became a chore for a real person. Nothing was written for an Arabic-speaking audience.

What we built

One codebase holding two halves: a public bilingual website where people find workshops, trainers and recordings and register, and the staff portal that runs a workshop from invitation through attendance, certificate and follow-up.

Key workflows

  • Every page written in Arabic and English, with the layout mirroring to right-to-left
  • Register, attend, then receive a certificate carrying a QR code anyone can verify
  • Recorded workshops open a timed quiz, and passing it unlocks the certificate
  • Campaigns, attendance, payments and survey reports in one staff portal

Result

The academy has a front door and a back office on the same system. A lost certificate is now a link rather than a task, and an employer checking one scans it instead of phoning someone.

Visit HAMG Academy
teachers.orbisstudio.live / groups
Teachers Portal
ENAR

Today's attendance

Grade 10 / Physics

32 students

30/32 present

Grade 11 / Physics

28 students

27/28 present

Grade 12 / Revision

30 students

24/30 present

Parents notified automatically

Education / OperationsLive

Teachers Portal

A teacher's personal phone stops being the school's admin system.

The problem

A teacher in Saudi Arabia runs three groups and ninety students. Rosters live in WhatsApp groups, attendance in a notebook, session times go out as messages, and parent questions arrive on her personal number at all hours. Every tool was borrowed from her personal life and pointed at her work.

What we built

One portal for groups, sessions, attendance and parents, with a separate view for each role and full Arabic support.

Key workflows

  • Four role types: teacher, student, admin and parent
  • Parents get their own login instead of messaging a personal number
  • Sessions scheduled in the portal, attendance taken in the app
  • One toggle switches the interface between English and Arabic, mirroring to RTL

Result

Same teacher, same ninety students, with her personal WhatsApp and personal number back in her own hands.

Open live demo
scopeguard.orbisstudio.live / project-health
18%

Margin left

Scope changes

Extra landing page-4.5%
Second revision round-3.0%
Arabic copy pass-2.5%

Alert: margin below 20% threshold

Agencies / ProfitabilityIn build

ScopeGuard

Know whether a fixed-fee project is still profitable, while it is still running.

The problem

A fixed-fee project reaches 60% complete and nobody knows if it is still profitable. The client sends three more requests believing they are in scope. You say yes, because you usually do, and at close the margin you quoted has quietly become one you would never have agreed to.

What we built

A margin tracker for fixed-fee work: live gauge, priced scope-change log, and alerts that fire before the number goes red.

Key workflows

  • Live margin arc gauge for every active project
  • Scope-change log that prices each new request as it arrives
  • Alerts engine warning before margin crosses your threshold
  • Multi-role access and white-label deployment

Result

Deliberately has no shared database. State lives in the browser and data lives wherever you deploy it, so client margins never sit on someone else's servers.

Request early access
waraqqa.live / builder
Sales / ProposalsLive

WaraQQa

A branded proposal in under two minutes, and you see when it is opened.

The problem

Writing a proposal means rebuilding the same document from scratch every time, then guessing. You send it and hear nothing, with no idea whether the client opened it, read the pricing, or never saw it at all.

What we built

Proposal and quote software for Arab businesses: describe the project and the client, and the full proposal is written, priced and formatted.

Key workflows

  • AI drafts scope, pricing table and terms from a short brief
  • Recurring and one-time line items with automatic VAT
  • Delivery by WhatsApp, email or shareable link
  • Real-time notification the moment a client opens it

Result

The follow-up conversation starts from whether the client actually opened the proposal, rather than from a guess.

Open WaraQQa

How We Work

From conversation to live system. A process built around your business.

Every engagement follows the same five stages. The detail inside each one is shaped by your business, not ours.

  1. 01

    Discover

    We start by understanding your business: the workflow, the team, the friction points, and the real problem underneath the surface request.

  2. 02

    Define

    We translate the business problem into a clear scope: what to build, what to leave out, and what success looks like before a line of code is written.

  3. 03

    Design

    We create the experience and workflow logic around how your people actually work, not how software typically expects people to work.

  4. 04

    Build

    We develop the solution using modern, efficient methods. AI-assisted tools help us move faster without compromising quality or business logic.

  5. 05

    Launch and improve

    We deploy, hand over fully, and stay close. Systems improve as businesses evolve. We are available long after go-live.

Built for MENA

Built for how businesses actually operate in MENA.

Most business software is built for the global average. The global average does not run its team in Arabic, invoice in SAR, or close deals in a WhatsApp thread.

  • Arabic-first, not translated

    Arabic is designed in from the first screen rather than bolted on at the end. Labels, dates, numbers and forms are built to work in both languages.

  • Full RTL from day one

    One toggle mirrors the whole interface right-to-left. Layout, icons, navigation and tables flip properly. It is a mirror, not a translation.

  • WhatsApp-aware workflows

    In this region business happens on WhatsApp. Follow-ups, proposals and notifications are built to leave through the channel clients actually answer.

  • Regional billing reality

    Multi-currency, local VAT handling and the recurring-plus-one-off pricing shapes that MENA service businesses actually quote in.

  • Local business processes

    Approval chains, family-run reporting lines and relationship-led sales cycles look nothing like the org charts most software assumes.

  • Built across Egypt, KSA and UAE

    Systems already running for teams in more than one market, where the same company operates under different rules in each.

Don't take that on trust. Go and click it.

WaraQQa is live and built this way. Switch it to العربية and the whole interface mirrors right-to-left, not just the labels. Same product, same screens, built bilingual from the first line.

Try the Arabic toggle

Why Custom?

Sometimes no existing tool was built for your business.

Generic software is built for the average business. But the way your team operates, prices, reports, and communicates is not average. It is specific to you.

Every workaround and manual step is a sign the tool was not designed for how you work. Over time, those gaps cost more than a custom solution would have.

We are not suggesting every business needs custom software.

Sometimes the right answer is an existing tool, and we will tell you that honestly. But when your team is being shaped by your tools instead of the other way around, that is when custom makes sense.

Talk it through with us

How We Build

Faster doesn't mean less thoughtful.

AI-assisted development helps us move from idea to working system faster than traditional methods. That is real, and it is an advantage we use deliberately. But speed is not the value we are selling.

The work that matters is still ours: understanding the business problem, designing the right solution, creating the workflows, making product decisions, testing against real use cases, and handing over a system your team can actually use.

AI helps us build faster.

Experience helps us build the right thing.

Hassan Sami, founder of Orbis Studio

Hassan Sami

Founder, Orbis Studio

Why Orbis

Built by someone who's been in your seat.

Most agencies ask you to explain your business. You describe your team, your process, your problems. Then you wait to see if they really understood.

Hassan Sami spent over a decade running accounts and managing client relationships across Egypt, KSA and UAE before building software for clients. He has sat in rooms where broken processes cost real deals. He knows exactly what it costs when a system fails the people relying on it.

That experience shapes every project we take on.

We ask different questions, because we have worked on the same side of the table as you. Business logic first. Features second.

10+

Years in business operations

Egypt, KSA and UAE

Zero

Off-the-shelf templates

Everything built custom

Weeks

Not months

From discovery to live system

Arabic

Native, not bolted on

Full RTL from day one

Book a Discovery Call

Is custom right for you?

Think your business needs a custom system?

Five questions, about a minute. We will tell you honestly whether custom software is worth it for you, or whether an existing tool would do the job.

Step 1 of 3

What does your team run on today?
What is the biggest operational problem?

Stop working around your software.

Let's build the system around your business instead. Every project starts with a conversation. No pitch, no pressure, just a clear look at what you need and whether we are the right people to build it.

Start a Conversation Book a Discovery Call